Cookies are simple and small files. They just contain an identifier that is sent by the web server to the browser and gets automatically stored in the computer of the browser. Every time a browser requests for a page the identifier is sent back to the server. The only purpose behind using cookies is to enable the web browser to identify and track users as they navigate from one page to another on a website. This will also enable to identity the users who return back to the website.
Various types of cookies are used that includes persistent cookie, session cookie, third party and analytics cookie. Persistent cookies consist of text files sent to the web browser by the web server. They get stored by the browses and remains valid till the expiry date or until it are deleted by the user manually. While session cookie will expire at the end of the session right after users have closed the web browser.
Third party cookies are those that are sent by the advertisers. These cookies are used to track your browsing history across multiple websites and to build profile of your web surfing. The purpose of such cookies is used to target advertisements based on browser’s interest. In order to analyze the use of the website analytic cookies are used. On the other hand, statistical information about the usage of a website is generated by Google Analytics by means of cookie. Such information is used to create reports about the use of the website and stored by Google.Sign Up Now